about popo

The fashion brand popo is founded by the designer Poheng Lee. Popo is named after his nickname, and Po is also the first two letters of his first name. This project focuses on the development of the brand logo. Beyond the logo, Poheng also created the shopping bag and accessories box with his design ability. In addition, he combined the brand logos into selling products such as hoodies, caps, a bag, and necklaces.

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Sustainability is popo's primary idea. People eliminate their clothing faster than before. The brand utilized recycled materials, organic cotton, and vegan leather to minimize waste and to produce its products.

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Poheng created an elegant green for the brand color. Green was chosen due to its connection to nature. Therefore, the brand logo comes in two versions. The first one is in typography with a simple and modern font to show the concept of popo. On the other hand, the second logo is presented in a visual graphic. The graphic logo includes design elements: points, shapes, and space. The inspiration was based on the letters "PO" and transformed them into a symmetrical pattern. The logos can be used as an element for repeatable patterns or a three-dimensional style graphic for the design.